With over two decades of expertise across industries like travel, telecom, banking, finance, and insurance, Charlie Mohan has established himself as an accomplished and innovative Brand & Marketing Communication leader. Charlie Mohan, the driving force behind t3’s brand identity, currently serves as the Global Head – Brand & Marketing Communications at Top Travel Trip (t3). He has redefined t3’s presence in the global market, particularly across the African continent, solidifying its position as a trusted B2B travel brand.
Under Charlie’s leadership, t3 underwent a complete rebranding, earning widespread recognition, including the Best Brand Revitalization Award – B2B Travel Company and the Most Influential Marketing Leader Award at the Global Marketing Excellence Awards 2022, hosted by the World Marketing Congress. He was instrumental in redesigning the company’s logo and modernizing its visual identity, aligning t3’s branding with evolving global standards. By integrating bold strategies with compelling storytelling, Charlie has strengthened the emotional connection of t3’s brand with clients, partners, and employees alike.
Charlie’s forward-thinking approach has positioned t3 as a vital bridge between Africa and global markets. He has blended advanced marketing techniques with cultural authenticity to craft a brand that resonates across diverse regions while staying rooted in its origins. From reshaping t3’s messaging to leveraging innovative content strategies, his efforts have elevated the company’s reputation as a benchmark for excellence in B2B branding and marketing communications.
Before his current role at t3, Charlie worked as a Marketing Consultant for Media Services Pvt. Ltd., providing strategic guidance to businesses navigating competitive markets. As Deputy General Manager of Marketing at Cox & Kings, he enhanced the company’s brand presence in the travel industry. At Star Union Dai-ichi Life Insurance and YES BANK, he excelled in retail branding and customer engagement. At Reliance Communications, he launched innovative outdoor campaigns that boosted brand visibility. Earlier at Airtel, he contributed to product marketing and played a key role in the company’s rebranding, a notable milestone in his career.
Charlie Mohan is driven by a passion for excellence and strong leadership qualities that inspire those around him. Recognized for his expertise in vendor management, event planning, and brand implementation, he continuously sets new benchmarks and stays ahead of trends to deliver impactful results.
Charlie, a true leader empowers his team, fosters collaboration, and drives innovation. His focus goes beyond campaigns—he builds trust, creates meaningful customer connections, and delivers lasting value in an ever-changing market.