Jasleen Kaur G has been appointed as the Head of Category Marketing and PR at Bata India Limited, where she will take charge of the company’s brand portfolio and lead marketing and public relations strategies. In her new role, Jasleen will focus on enhancing Bata’s brand visibility and broadening its consumer base through targeted marketing initiatives. Her extensive experience in lifestyle marketing and strategic brand management will play a key role in positioning Bata India for continued growth and success in an ever-evolving market.
Jasleen holds an MBA in Marketing and Strategy from MDI Gurgaon and has further pursued a management course at the Indian Institute of Technology, Delhi. Before joining Bata India, she held prominent roles at organizations such as Reliance Brands Limited, Benetton Group, Canon India, and The Hindu. Throughout her career, Jasleen has built a strong track record in brand management, strategic marketing, and public relations, helping to elevate the profiles of leading brands across various sectors.
In her new role, Jasleen will lead Bata India’s marketing and PR teams to develop innovative campaigns that strengthen customer engagement and elevate the brand’s presence across diverse platforms. Her expertise in driving business growth through marketing will be instrumental in enhancing Bata’s brand positioning in a competitive marketplace.
With her proven ability to execute strategic marketing campaigns and build brand identities, Jasleen Kaur G is poised to make a significant impact at Bata India. Her leadership is expected to drive the company’s efforts in further enhancing its connection with consumers, reinforcing its position as a leading name in the retail and footwear industry.