Lucky Saini has stepped into the role of Senior Vice President at FYERS. Known for his expertise in brand strategy, consumer psychology, and marketing optimization, Lucky has been instrumental in driving growth and building impactful brand narratives across various industries. At FYERS, he is focused on creating a brand that resonates deeply with Indian investors, aiming to revolutionize the marketing and growth landscape in the financial sector.
Prior to joining FYERS, Lucky held significant leadership positions in reputed organizations such as Flipkart, Meesho, Ogilvy, and Vedantu. His tenure at CheQ as Head of Marketing and Growth witnessed remarkable milestones, including exponential growth in customer acquisition, monthly active users, and advertising revenue. His innovative approach and keen market insights contributed to establishing CheQ as a formidable name in the fintech space.
Lucky’s journey at Meesho marked a transformative era, where he led the brand to become one of India’s most recognized e-commerce platforms, particularly in Tier 2 and beyond. By implementing a dynamic marketing strategy, including marquee sale events and regional campaigns, Lucky amplified brand recall and preference exponentially. His ability to navigate challenges and secure high-profile celebrity endorsements further underscored his strategic prowess.
With a foundational career in advertising at Ogilvy and Dentsu, Lucky mastered the art of creative communication and integrated marketing solutions. At Dentsu, he spearheaded a bespoke digital marketing unit, significantly growing its top line and securing high-value clients like Myntra and JBL. His collaborative leadership style and result-oriented strategies consistently delivered impactful outcomes.
Lucky’s tenure at Flipkart further solidified his reputation as a marketing visionary. His contributions ranged from managing category marketing for mobiles and large appliances to steering brand refresh initiatives that strengthened Flipkart’s market position. His deep understanding of brand dynamics and consumer behavior ensured high-impact performance and multiple promotions during his time there.
Apart from his professional achievements, Lucky is also an advisor and mentor, helping startups and aspiring marketers craft compelling personal and consumer brands. He holds an MBA in Marketing from Welingkar Institute of Management and is a firm believer in continuous learning and innovation.
At FYERS, Lucky is expected to leverage his vast experience and strategic acumen to drive growth, build brand equity, and create memorable investor experiences. His unique blend of creativity and analytical thinking positions him as a key asset in the company’s ambitious journey forward.