Manas Lahiri has assumed the role of Chief Growth Officer at Havas India, bringing his wealth of experience in marketing and advertising to the organization. With a career spanning over two decades, he is known for his innovative approach to business growth, strategic planning, and leveraging big data to inform decisions. At Havas, he will spearhead growth initiatives, focusing on enhancing business intelligence, driving strategy, and fostering cross-cultural team collaboration to meet the company’s objectives. His expertise in both brand and agency-side operations makes him well-positioned to lead Havas India’s next phase of growth.
Throughout his extensive career, Manas has held various leadership roles across global organizations, showcasing his versatility and adaptability in the marketing landscape. Prior to his current position, he worked with VML India as Executive Growth Partner, where he helped drive business growth through strategic initiatives. In his role as Executive Client Officer, Manas worked closely with clients to streamline strategies and manage relationships, bringing substantial value to both the agency and its customers. His time at VML honed his ability to manage P&Ls while maintaining an innovative approach to client solutions.
Before joining VML, Manas held the position of Chief Operating Officer at Famous Innovations, where he was instrumental in overseeing operations and ensuring that the company’s growth was aligned with its long-term objectives. His role at Famous Innovations further reinforced his capability to handle complex operations and nurture the team culture to deliver creative excellence. His tenure in this role was marked by a period of rapid growth and client satisfaction, highlighting his leadership and operational management skills.
At Havas Creative Network, Manas’s leadership played a key role in expanding the agency’s footprint. He served as Managing Director and President, where he led teams across various departments to create compelling marketing campaigns. His work at Havas included not just team management but also strategic planning that resulted in a robust business development approach, ensuring the agency’s competitive edge in the marketplace. Manas’s experience at Havas helped him build a deep understanding of branding, creative communication, and digital innovation.
In addition to his roles at VML and Havas, Manas’s career journey also includes significant time at Creativeland Asia, where he served as Branch Head & General Manager. During his tenure, he played a crucial role in managing business operations and expanding the agency’s client base, further solidifying his credentials as a leader in the industry. This experience, combined with his expertise in digital and tech-driven communications, has equipped him with the tools to lead Havas India into the future.
Before venturing into the agency world, Manas worked with some of the biggest names in the tech industry, including Samsung and Motorola. These roles helped him understand the dynamics of working with large, global brands and gave him valuable insights into how technology can drive marketing strategies. His background in the tech sector has always influenced his approach to advertising, enabling him to stay ahead of emerging trends and lead the way in integrating technology into marketing solutions.
Manas Lahiri’s return to Havas India as Chief Growth Officer is a significant move for both him and the company. His expertise in strategic growth, digital innovation, and team leadership is expected to propel Havas India to new heights. With his deep understanding of both client and agency-side challenges, Manas is well-suited to shape the future of Havas India’s marketing initiatives. His passion for evolving tech trends and commitment to creating impactful communications will undoubtedly play a crucial role in the company’s future success.