Manoj Mansukhani has been appointed as the Chief Marketing Officer at AstaGuru, a leading auction house known for its premium art and collectibles. With over two decades of experience in the marketing and digital transformation space, he brings a deep understanding of modern marketing strategies, customer experience, and digital engagement. In his new role, Manoj will spearhead the global expansion strategy and work on enhancing AstaGuru’s brand presence. His leadership will focus on blending traditional auction practices with innovative digital strategies to elevate the customer experience.
Before his appointment at AstaGuru, Manoj held several prestigious roles at Wunderman Thompson, where he served as the Chief Digital Officer for South Asia. In this capacity, he led the agency’s efforts to drive digital transformation across markets in India, Sri Lanka, and Nepal. Manoj was instrumental in shaping customer experience strategies for global clients, integrating digital tools to meet the evolving needs of the digital consumer. His work focused on pushing boundaries and leading innovative campaigns that had a significant impact on both brand perception and consumer engagement.
At AstaGuru, Manoj will leverage his vast experience in digital marketing, brand building, and e-commerce to redefine the auction experience. AstaGuru, which has become synonymous with high-quality art auctions, aims to expand its reach and cater to a more global audience. Under his leadership, the company is expected to enhance its digital marketing strategies and build deeper relationships with art collectors and enthusiasts from across the world.
Manoj has a long track record of success in the marketing and advertising industry. He has worked with renowned global brands, including Nestlé, Britannia, and Unilever, helping them navigate the rapidly changing landscape of digital marketing and e-commerce. His expertise has been crucial in implementing successful campaigns that have not only increased brand awareness but also driven sales and customer loyalty.
Throughout his career, Manoj has been recognized for his ability to drive business growth through innovative marketing strategies. He has been featured in several industry lists, including being named one of the 50 Most Influential E-commerce Professionals in India. His strategic vision and leadership have made him a prominent figure in the digital marketing landscape.
In addition to his career achievements, Manoj is passionate about the intersection of technology and creativity. He believes that the future of marketing lies in embracing new technologies while staying true to the essence of the brand. At AstaGuru, he will continue to explore ways to integrate cutting-edge technologies such as artificial intelligence, augmented reality, and data analytics into the auction process, thereby creating a seamless and immersive experience for art buyers and sellers.
With his wealth of experience and innovative mindset, Manoj Mansukhani is poised to bring a fresh perspective to AstaGuru. His appointment marks an exciting new chapter for the company as it continues to expand its global footprint in the competitive world of fine art and collectibles.