Mihir Karkare has taken on the role of Co-founder & CEO at Meru Life, a pioneering digital platform designed to empower individuals aged 55-70, referred to as “Active Seniors,” to lead a vibrant and purposeful second inning. With a vision to build a thriving ecosystem that fosters engagement, financial security, and meaningful experiences, Mihir is set to drive Meru Life’s growth and impact.
Prior to this, Mihir was associated with Mirum India: A VML Company, where he played a crucial role in shaping the company’s journey as a leading digital agency. He co-founded Social Wavelength in 2009, which later evolved into Mirum India after its acquisition by WPP. As Managing Director, he spearheaded various digital initiatives, helping brands navigate the ever-evolving digital landscape.
With nearly two decades of experience in technology, digital marketing, and entrepreneurship, Mihir brings a wealth of knowledge to his new role. His expertise in building and scaling businesses, along with a deep understanding of consumer behavior, positions him well to lead Meru Life in addressing the needs of Active Seniors.
Meru Life is set to redefine the way individuals in this age group experience their later years, combining digital solutions with real-world opportunities for growth, learning, and financial well-being. Mihir, along with his co-founders and a strong leadership team, envisions creating a platform that blends innovation with purpose.
At the heart of Meru Life’s mission is the idea of balancing financial growth with social well-being, which Mihir describes as focusing on both “Dhan and Dua”—income and blessings. The platform aims to offer a holistic approach, providing career opportunities, social engagement, and personal development programs tailored to the needs of this demographic.
His transition to Meru Life comes at a time when the market for senior-focused digital solutions is expanding, with growing demand for platforms that cater to their aspirations. His leadership is expected to drive innovation and create meaningful impact, much like his previous ventures in the digital space.
With his entrepreneurial mindset and proven track record, Mihir is set to shape the next chapter of Meru Life’s journey, helping Active Seniors embrace new opportunities and lead enriched lives. His leadership marks an important step in the company’s vision of creating a transformative ecosystem for this segment.