Mohammed Turra has been elevated to the role of Managing Director and CEO of Mahindra First Choice, a leading name in India’s pre-owned vehicle market. With years of experience across various industries and geographies, Turra is set to guide Mahindra First Choice into its next phase of growth, driving innovation and expanding the company’s market leadership.
Prior to this role, Mohammed Turra played a key role in launching Quiklyz, Mahindra Finance’s leasing and subscription business. As the founding member and Business Head of Quiklyz, he was responsible for conceptualizing and developing the business, building a core team, and setting up the technology infrastructure. His efforts helped position Quiklyz as a pioneer in the industry, offering fully digital end-to-end solutions for vehicle leasing.
Before joining Mahindra First Choice, Mohammed Turra served as Senior Vice President in Mahindra’s Group Strategy Office, where he was instrumental in leading strategic initiatives, particularly in the electric vehicle (EV) and shared mobility segments. He also held leadership roles at Boston Consulting Group (BCG) and Hindustan Unilever, where he contributed to significant growth and transformation projects.
Mohammed Turra’s diverse experience and leadership expertise are expected to further strengthen Mahindra First Choice’s position in the competitive automotive market.