Mousumi Mishra has taken on the role of Senior Director of Marketing at Viacom18 Sports, where she will leverage her vast experience in marketing, media, and brand strategy to spearhead the company’s strategic initiatives. With a proven track record of shaping successful content brands and understanding the dynamic Indian content and creator ecosystem, Mousumi is well-positioned to lead marketing efforts for one of the most prominent players in the Indian sports broadcasting sector.
Before joining Viacom18 Sports, Mousumi was the Head of Marketing at Verix, where she played a crucial role in driving the brand’s growth. Her work centered on developing trust and verification solutions, focusing on blockchain and GenAI technologies. Mousumi’s leadership in creating marketing campaigns for Verix helped solidify the company’s reputation in the tech and blockchain space, laying a foundation of credibility and innovation that would fuel its continued success.
Earlier in her career, Mousumi made significant contributions at ShareChat, where she led consumer marketing and partnerships. During her time there, she managed impactful campaigns that greatly expanded the platform’s reach, strengthening ShareChat’s position as a key player in the Indian social media landscape. Her efforts were instrumental in building strong connections with the platform’s growing user base, further solidifying her expertise in brand building and consumer engagement.
Mousumi’s diverse experience spans across the media, entertainment, and technology sectors, where she has consistently demonstrated an ability to create innovative marketing strategies. Her deep understanding of consumer insights and brand positioning will be a significant asset to Viacom18 Sports as she drives marketing initiatives that enhance its presence and influence in the competitive sports broadcasting market. With her leadership, Viacom18 Sports is poised to continue its momentum in reaching new audiences and achieving strategic marketing goals.
