Nicolle Pangis has joined Netflix as the Vice President of Advertising, a move that highlights the streaming giant’s commitment to strengthening its ad business. With a career that began at 24/7 Media Inc., Pangis has held notable roles across leading media and technology companies, gaining in-depth experience in digital advertising and innovative audience engagement strategies.
In her new role at Netflix, Pangis will oversee initiatives aimed at connecting brands and audiences within Netflix’s expansive platform. Her responsibilities are expected to include developing new ad solutions that leverage Netflix’s vast data insights and creative potential, catering to brands looking for unique ways to engage with viewers. This strategic step aligns with Netflix’s expanding efforts to broaden its reach and offer more personalized content through advertising.
Before joining Netflix, Pangis was a board advisor at Ampersand, where she provided insights on advanced advertising strategies for digital and traditional media. Her extensive background includes leadership positions at Xaxis, GroupM, and Extreme Reach, where she pioneered data-driven capabilities that transformed how brands accessed and utilized audience data across digital platforms. During her tenure at GroupM, Pangis was instrumental in launching a proprietary digital audience platform that integrated both client and third-party data, enabling more effective campaign results for high-profile clients.
As the global COO overseeing product, data, and technology at GroupM, Pangis played a vital role in advancing machine learning applications and building partnerships with industry leaders such as Adobe, Google, and Facebook. Her expertise in developing scalable advertising solutions and forging strategic partnerships will likely be invaluable as Netflix explores new ways to create meaningful connections between brands and its dedicated viewers.
With Pangis at the helm of Netflix’s advertising endeavors, her extensive industry knowledge and forward-thinking approach are set to shape the future of ad innovation on the platform. This appointment signals Netflix’s ongoing evolution to provide creative and data-rich opportunities for brand engagement in the streaming space.
