Rohan Tambyrajah has taken on the role of PHD’s inaugural Global Chief Experience Officer, marking a significant development in the agency’s leadership structure. In this newly established position, Rohan will spearhead the integration of media, content, and commerce to create seamless consumer experiences that drive brand growth at every stage of the customer journey.
Before stepping into this pivotal role, Rohan served as the Chief Strategy Officer for the group, where he was instrumental in shaping strategic initiatives. With a wealth of experience spanning years in the media and digital sectors, he brings a background in crafting and enhancing connected consumer experiences. His expertise positions him as a valuable asset in this new capacity, where he will focus on delivering innovative strategies tailored to client needs.
Rohan Tambyrajah’s career includes significant roles at leading agencies, including his previous position as Head of Innovation at Havas. His proven ability to build and scale effective consumer engagement strategies has been key in unlocking growth opportunities for various global brands. This expertise will be essential as he collaborates with clients to enhance their customer interactions and overall market presence.
PHD’s decision to create the Chief Experience Officer role underscores its commitment to evolving client partnerships and delivering exceptional consumer experiences worldwide. Rohan Tambyrajah’s appointment signifies a strategic move to ensure that the agency remains at the forefront of the ever-changing landscape of media and consumer engagement.