Introduction
Anjali Dutta, Vice President at Tech Mahindra, is a seasoned leader with over 22 years of extensive experience who has become a driving force in digital transformation. With a vision to humanize technology, Anjali bridges creativity and technology, creating experiences that resonate and bring joy. She has pioneered cum championed the formation of CXStudios/Full Funnel Agency (Centers of Excellence) within the IT industry, transforming companies into a one-stop shop for clients and establishing a consistent omnichannel brand identity that significantly enhances Net Promoter Scores (NPS).
With a career spanning over 22 years, Anjali’s expertise in digital innovation covers multimedia management, including digital media, advertising, 2D/3D animation, Hi-tech development, programming, gaming, filming, and beyond. Her deep technical knowledge and creativity allow her to meet evolving industry demands and design user experiences enhanced by AI, data analytics, and immersive technology. Notably, her strategies emphasize the seamless integration of acquired teams and digital platforms to provide sustainable, user-focused solutions.
The Center of Excellence (CoE) Model
Anjali’s CoE model acts as an “agency within an agency”, bringing together an array of creative and technical professionals—from strategists, researchers, and UX consultants to developers, data specialists, and digital marketers—into a collaborative unit. This model eliminates the silos, quality issues, and skill shortages often found in traditional setups, ensuring a unified approach to service delivery for clients. By leveraging this model, Anjali has enabled the integration of global boutique agencies within parent IT organization structure, smoothening acquisition transitions and optimizing service offerings.
Leadership and Innovation Approach
With experience across industries such as Healthcare, Media, Retail, Telecommunications, and Oil & Gas, Anjali’s understanding of human behavior shapes her empathetic leadership style. Her leadership is founded on active listening and a culture of collaboration, and her team regularly engages in knowledge-sharing and proof-of-concept projects to stay ahead of the curve.
Anjali’s leadership also extends to working with global customers and setting up international teams across regions such as the US, Europe, and APAC. To ensure a cohesive global strategy, she has traveled extensively to integrate teams at agency locations following mergers and acquisitions (M&A), facilitating smooth transitions and aligning newly acquired talent with company’s strategic vision.
Speaking Engagements and Influence
Anjali is a sought-after speaker whose insights have made a significant impact on platforms like The Brand Called You and at renowned conferences such as Digital Confex—where she received the Best Speaker Award—Woman Leaders Forum, and Icons of Asia. Her experience and expertise in the digital landscape have made her a trusted voice, allowing her to inspire audiences and share her vision for the future of digital experience design on a global scale.
Technical Expertise for Impactful Outcomes
With her unique blend of creative and technical expertise, Anjali connects with clients through a structured approach—focusing on their core brand issues rather than overwhelming them with technical jargon. Known for her thought leadership, she emphasizes outside-in analyses that prioritize end customers and target segments. Anjali’s ability to convey complex ideas with clarity has made her a trusted partner for clients.
Key Achievements
Some of Anjali’s key accomplishments include:
- Globally Distributed Models: She designed configurations for global clients to improve response times and meet the needs of always-on digital customers.
- Brand Operations and Upliftment: Her team developed assets across channels, reducing turnaround times and improving NPS.
- Client Engagement Success: Anjali’s proactive approach strengthens long-term client partnerships by creating reusable assets, boosting efficiency, and shortening go-to-market timelines.
- Gamified Experiences: Her team creates gamified platforms, significantly boosting digital adoption rates.
- Snackable Content: Simplifying complex topics into digestible videos, her team increased ROI, adoption rates, and brand recall.
Fostering a Culture of Innovation and Creativity
Anjali cultivates an environment that values fearless creativity, encouraging every team member to participate and innovate. Her leadership fosters a “Next is Now” mindset, preparing global talent to be future-ready. She promotes originality and a culture of continuous learning, where experimentation with AI, VR, and AR technologies is integral to staying at the forefront of digital advancements.
Ethical Standards in Technological Advancement
For Anjali, ethical considerations are vital in tech. She ensures her team adheres to high ethical standards in design and communication while promoting transparency and accountability within the team.
Conclusion
Anjali Dutta’s visionary leadership is redefining customer and employee experiences. With a focus on creativity, collaboration, and ethics, she continues to drive digital innovation that blends technical precision with a human-centered approach. Her ethos—”Be yourself, never say die, adopt a fighter’s attitude, and play fearlessly”—inspires her team to paint their stories and boldly push boundaries in the digital landscape.
