Shobit Arora has been appointed as the National Head – Connected TV (CTV) for CNN-News18, CNBC-TV18, and CNBC Awaaz, at Network18. In his new role, Arora will oversee the company’s Connected TV portfolio, aiming to expand its reach and enhance user engagement across these major news platforms.
Arora brings with him a wealth of experience in the media and technology sectors. Prior to joining Network18, he was with India Today, where he served as Deputy General Manager and managed the Connected TV portfolio for nearly a year. His leadership in this role helped drive digital transformation and enhance the viewer experience on connected platforms.
Before his time at India Today, Arora held positions at Oracle India, where he served as Senior Enterprise Account Manager. His earlier career also includes significant roles at CNN-News18, CNBC-TV18, and CNBC Awaaz, where he was Group Head. At BTVI, he contributed as Senior Manager – Sales (North), managing sales and content for the North and East regions.
Arora’s career began at Bennett Coleman and Co. Ltd. (Times Group), where he spent nine years rising through the ranks from Assistant Manager – Display to Manager by 2016. His extensive experience in media sales, content management, and strategic growth across multiple regions provides a strong foundation for his new role at Network18.
In his capacity as National Head – CTV, Shobit Arora will focus on strengthening the Connected TV strategy for CNN-News18, CNBC-TV18, and CNBC Awaaz, ensuring that these platforms continue to innovate and provide valuable content to their audience. His strategic vision and leadership are expected to play a crucial role in the company’s continued growth in the digital media landscape.
Arora’s appointment highlights Network18’s commitment to advancing its digital and CTV initiatives, ensuring that its news brands remain at the forefront of the evolving media landscape. With his deep expertise and industry knowledge, Arora is poised to lead the company’s efforts in delivering enhanced content and a superior viewing experience across connected devices.
Shobit Arora’s appointment is a significant step in Network18’s ongoing efforts to strengthen its leadership in the rapidly growing connected TV segment. His leadership is expected to drive further innovation, helping the company expand its audience base and improve its position in the competitive digital news ecosystem.