Shresth Gupta has been promoted to Vice President – Marketing (SVOD) for India and Global at ZEE5, the prominent video streaming platform. Since joining ZEE5 in August 2020, Shresth has significantly contributed to the platform’s marketing success through strategic initiatives and innovative campaigns. In his new role, he will spearhead the promotion of original series and movies in Hindi, Bengali, and Marathi, focusing on increasing subscriptions both domestically and internationally.
With over 15 years of expertise in brand building and marketing strategy, Shresth has previously held key positions at Sun TV Network, Zee Entertainment Enterprises, and Reliance Broadcast Network. He has driven several successful campaigns, including Zindagi, &Prive HD, Sun Bangla, and acclaimed ZEE5 projects such as Taj: Divided by Blood, Sirf Ek Bandaa Kaafi Hai, and Gyaarah Gyaarah. His innovative approach has played a pivotal role in aligning the platform with its diverse audience base.
Shresth is widely recognized for his storytelling expertise, digital marketing acumen, and deep understanding of consumer behavior. His ability to design and implement impactful campaigns that capture audience interest and drive engagement has been a cornerstone of his career.
A Post Graduate Diploma holder in Communications from MICA and an engineering graduate from Rajasthan University, Shresth combines academic excellence with extensive industry experience. These qualities uniquely position him to navigate the competitive and dynamic streaming industry.
In this expanded role, Shresth is set to further strengthen ZEE5’s presence across domestic and global markets. His focus on regional and linguistic diversity will play a pivotal role in enhancing the platform’s subscriber base and ensuring continued success.
The elevation underscores ZEE5’s commitment to recognizing talent and aligning its leadership with its strategic goals for growth and innovation. Shresth’s visionary approach is expected to propel ZEE5’s marketing efforts to new heights.
With a track record of delivering impactful campaigns and an in-depth understanding of the entertainment landscape, Shresth is poised to make significant contributions in his elevated role, shaping the future of ZEE5’s SVOD marketing strategy.