Vijayeta Kumar has been appointed as the Senior Director – Human Resources at Affle, where she will be overseeing and driving the HR function. With over two decades of rich experience, her expertise in HR strategy, organizational effectiveness, leadership talent planning, and diversity & inclusion will play a crucial role in supporting Affle’s growth and development.
Before her appointment at Affle, Vijayeta Kumar served as the Head of Human Resources at BigCash, where she led a wide range of initiatives, including talent management, succession planning, and performance management. Her leadership helped shape HR policies and foster employee engagement, ensuring that the organization’s human resources strategies were closely aligned with its business objectives.
Vijayeta Kumar has an extensive career in HR, having previously worked with prominent organizations like Axtria, Ericsson, and Tata Consultancy Services (TCS). At Axtria, she held the position of Head of Human Resources India and Director – Human Resources, where she played a significant role in leadership talent planning, development, and enhancing overall organizational culture.
Her tenure at Ericsson saw her serving as Senior Manager – Human Resources, where she worked closely with business leaders to align people strategies with the organization’s priorities. She was instrumental in managing leadership talent planning, employee engagement, and talent development programs, while also leading diversity and inclusion efforts within the organization.
Additionally, Vijayeta Kumar’s early career at TCS helped shape her into the dynamic HR leader she is today. She was responsible for lateral recruitment, driving strategic sourcing strategies, and improving recruitment processes to meet the company’s growing manpower demands. Her work also involved employee performance management, talent retention, and organizing engagement programs for associates.
Vijayeta Kumar holds an MBA in Human Resources from the Symbiosis Institute of Business Management, Pune. This solid academic foundation has been complemented by her practical experience in managing complex HR functions across multiple sectors, including new-age gaming technology, telecom, analytics, and life sciences.
In her new role at Affle, Vijayeta Kumar is expected to bring her proven track record in managing HR strategies, talent acquisition, and organizational development to the forefront. As a strategic leader, she aims to contribute to Affle’s mission of expanding its global presence and further enhancing its innovative consumer intelligence platform.