Vikram Chande has joined ZEE5 as the National Sales Head – Digital. With over decades of comprehensive experience in digital media, programmatic advertising, and performance marketing, he is poised to drive ZEE5’s digital sales strategy. Vikram’s expertise spans across various facets of the adtech industry, including digital transformation, emerging technologies, and consumer-driven strategies. At ZEE5, he will focus on spearheading initiatives that enhance the platform’s digital media capabilities and deliver innovative solutions to meet the demands of the evolving market.
Throughout his career, Vikram has proven his ability to build and scale high-growth business models in competitive markets. Prior to ZEE5, he served as General Manager & Sales Lead for Samsung Ads in India, where he played an instrumental role in establishing and expanding the connected TV practice. His efforts helped build the foundations of the India ads business, engaging over 300 Indian advertisers, media agencies, and partners. Under his leadership, Samsung Ads India achieved remarkable revenue growth, with Vikram contributing to a revenue impact of over $15 million during the first three years.
Before his tenure at Samsung Ads, Vikram was Head of Adobe Advertising Cloud in India, where he significantly grew the company’s ad tech footprint. His responsibilities included building new business practices, managing P&L, and driving strong revenue growth by focusing on key clients and media agency partnerships. His work helped position Adobe Advertising Cloud as a go-to media ad tech stack in India, contributing to a 60% growth in net revenue in consecutive financial years.
Vikram’s career also includes a leadership role at GroupM, where he managed the programmatic buying unit in India. His focus was on driving programmatic media strategy and expanding the client base across key GroupM agencies. He achieved 8x business growth, managing ad spends of $30 million and securing high-profile clients like Unilever, ITC, and Red Bull. His ability to launch and manage programmatic initiatives for top brands in India further solidified his reputation as a thought leader in digital advertising.
In his earlier career, Vikram worked with dentsu international, where he was Vice President of Product & Platforms in the programmatic space. He was responsible for building and growing the programmatic business for Amnet India, managing ad spends of $25 million and driving revenue growth by 70% year-over-year. His role at dentsu also involved launching innovative ad tech products, including India’s first private marketplace, “Amnet Spectrum,” and pioneering programmatic radio and digital out-of-home campaigns for major brands.
Vikram’s approach to digital media has always been rooted in his entrepreneurial mindset and commitment to innovation. He believes in staying ahead of the curve by embracing the latest adtech trends and continuously adapting to the evolving digital landscape. He has always been an advocate for sustainable and scalable digital transformation, ensuring that businesses are equipped with the tools and strategies they need to succeed in a data-driven world.
At ZEE5, Vikram will leverage his vast experience to lead the platform’s digital transformation and ensure that its sales strategies remain at the forefront of the media industry. With a strong background in performance marketing, programmatic advertising, and audience strategies, Vikram’s leadership will play a key role in shaping the future of ZEE5’s digital initiatives. As the media and advertising industries continue to evolve, Vikram’s expertise will be invaluable in driving ZEE5’s growth and success in the digital era.