Vikram Chandratrey, who was with Mondelez International for several years, has transitioned to a new role at Tata Consumer Products Limited (TCPL). He has been appointed Vice President of Marketing for the Ready-to-Drink (RTD) category, a position that brings him to India after several years in Indonesia. Chandratrey will now oversee the marketing strategies for prominent brands such as Himalayan Water, Tata Gluco+, and Tata Copper+.
Before joining Tata Consumer Products, Chandratrey held the position of Director of Marketing for Indonesia and led innovation and brand equity efforts across Southeast Asia for Mondelez. His experience working on globally recognized brands like Cadbury and Oreo positioned him as a key figure in the company’s regional marketing success.
Chandratrey’s move to TCPL marks a significant leadership change, with his new responsibilities. He will be based in Gurugram, India, taking charge of TCPL’s growing RTD category as the company looks to expand its market presence.
Lucas Levy, former marketing head for Dove Hair in Southeast Asia at Unilever, has succeeded Chandratrey in his previous role. Levy will now serve as the regional marketing head for Mondelez in Indonesia, bringing his own wealth of experience to the position.
Chandratrey’s extensive background in FMCG marketing and his work with iconic brands set a strong foundation for his new role, as Tata Consumer Products continues to enhance its offerings in the competitive beverage market.
