Vishal Mehta has been appointed as the Chairman and Managing Director of Rediff.com, succeeding Ajit Balakrishnan, the company’s founder and longtime leader. This leadership change follows Infibeam Avenues Ltd.’s acquisition of a majority stake in Rediff.com, marking a significant transition for both companies. Mehta, known for his expertise in digital innovation, aims to drive growth by expanding the company’s financial service offerings.
Vshal Mehta’s experience includes working at Amazon’s corporate headquarters and leading Infibeam Avenues Ltd., a prominent fintech company. His focus on technology and corporate development has established him as a forward-thinking leader in the industry. At Rediff.com, Vishal plans to tap into the company’s large user base of millions registered users by introducing AI-powered financial services, such as loans, insurance, and investment products, which will be integrated into Rediff’s current ecosystem of over several million monthly visitors.
Infibeam’s acquisition positions Rediff.com for significant expansion in digital payments, with the support of regulatory expertise and its flagship payment gateway, CCAvenue. Vishal Mehta’s leadership is expected to steer Rediff.com into new growth opportunities, particularly in the fintech space, as the company capitalizes on its strong digital presence and market position.
