Creative marketing and corporate production powerhouse Now Comms Asia has named Joe Sen as its new Group Managing Director. Sen, an award-winning marketer and global growth architect, will lead regional operations across Asia Pacific and Japan, focusing on key markets such as Singapore, Malaysia, Thailand, Japan, and Indonesia.
In his new role, Sen aims to drive strategic growth and excellence, further establishing Now Comms Asia’s reputation as a leading creative agency. His responsibilities will include enhancing the quality of service delivery, fostering stronger client relationships, and implementing a comprehensive intergroup strategy to ensure consistent, top-notch marketing services across all subsidiaries.
Andrew McArthur-Edwards, Group CEO of Now Comms Asia, expressed his excitement about Sen’s appointment, stating, “Anyone who knows Joe recognizes his unique approach to driving growth—a #kindadifferent marketing leader. As a commercially minded strategist, he is the perfect person to lead the company to its next level of expansion in the region. I’m excited to give this opportunity to such a brilliant mind and incredibly happy that he has accepted the position, stepping up from the strategy roles he proved himself in to take the lead and steer our business.”
Sen brings a robust background in crafting and executing successful marketing strategies for top global brands. His previous roles include global sales and innovation lead at Zinc Group, regional head of strategy at Media.Monks, chief strategy officer of Dentsu Aegis Network in Singapore, and head of strategy for APAC at Dentsu X. He has also held positions at TBWA Kuala Lumpur and PopDigital, showcasing his extensive experience across various agencies and markets.
Reflecting on his new position, Sen said, “Now Comms Asia has a strong foundation of delivering exceptional brand experiences that drive business results. Our clients continue to seek our agility and expertise in connecting with their customers across an increasingly complex landscape. I am excited to be joining the team at a time of great change, bringing a strategic lens to the next stage of our growth.”
Sen’s appointment comes at a pivotal time for Now Comms Asia as the company continues to expand its footprint in the creative marketing industry. With over 20 years of experience, Now Comms Asia supports clients across the Asia Pacific region through a spectrum of creative disciplines, from initial concept to project completion. The company’s network of partners and affiliates provides local market expertise and on-the-ground support, ensuring smooth project delivery and exceptional brand experiences.
With Sen’s leadership, Now Comms Asia is well-positioned to achieve new milestones and enhance its standing as a top-tier creative agency in the region.