Sanjay Sachdeva has been appointed as the Managing Director (MD) and Chief Executive Officer (CEO) of Bajaj Electricals, effective April 15, 2025. With over three decades of leadership experience at Hindustan Unilever, Sachdeva brings a wealth of expertise in marketing, sales, and business management. His appointment reflects Bajaj Electricals’ commitment to strengthening its market presence and driving strategic growth across all business verticals.
Sachdeva began his professional journey with Hindustan Unilever as a management trainee in 1989 and steadily rose through the ranks, holding pivotal leadership positions across Brazil, China, the Middle East, North Africa, Turkey, and Russia. His last role at Unilever Japan as Managing Director and CEO further cemented his reputation as a transformative leader capable of driving innovation and operational excellence in dynamic markets.
In his new role at Bajaj Electricals, Sachdeva will oversee all business operations, spearheading the company’s strategic initiatives to enhance brand presence and product innovation. Commenting on his appointment, Shekhar Bajaj, Chairman of Bajaj Electricals, expressed confidence in his leadership, stating, “Sanjay’s global expertise and strategic vision align perfectly with our long-term growth ambitions. His leadership will be instrumental in taking Bajaj Electricals to new heights and expanding our global footprint.”
Expressing his enthusiasm, Sanjay Sachdeva said, “I am honored to join Bajaj Electricals, a company with a legacy of excellence, innovation, and consumer trust. I look forward to collaborating with Shekhar Bajaj and the talented team to drive sustainable growth and create lasting value for all stakeholders.” With this leadership transition, Bajaj Electricals is poised for a new era of innovation and expansion, reinforcing its position as a market leader in the electrical and consumer appliances sector.