Sunil Kumaran has been appointed as the new Chief Executive Officer of BIG FM, marking a significant milestone in the brand’s leadership journey. Having been associated with BIG FM for over 14 years, Sunil has played a pivotal role in shaping the company’s growth and driving transformative change. In his previous role as Chief Operating Officer at Reliance Broadcast Network, he was instrumental in spearheading strategies that strengthened BIG FM’s market presence and expanded its influence across the media landscape. His deep understanding of the brand, combined with his visionary approach, has consistently resulted in innovative campaigns and impactful audience engagement.
Over his illustrious career spanning 25 years in the broadcast, media, and communications industry, Sunil has held senior positions with leading organisations including Reliance Broadcast Network Limited, Dentsu Aegis Network’s The Story Lab, Universal McCann, Rediffusion DY&R, indya.com, Lowe and Partners Worldwide, JWT, and Saatchi & Saatchi Advertising. At Reliance Broadcast Network, he has worn multiple hats, including Country Head of THWINK, where he championed growth drivers such as audio and digital content, data-driven strategies, podcasts, influencer marketing, and purpose-led initiatives. His leadership has always been guided by a focus on blending creativity with measurable business impact.
Before rejoining BIG FM in his COO capacity in 2022, Sunil’s tenure at The Story Lab under Dentsu Aegis Network saw him producing and distributing premium entertainment content, working closely with brands to craft compelling narratives and innovative partnerships. His earlier stints at Reliance Broadcast Network included heading a portfolio of TV channels and overseeing revenue, content planning, and marketing for key regions such as Karnataka and Kerala. His track record demonstrates a consistent ability to lead high-performing teams, launch impactful initiatives, and deliver sustainable growth in highly competitive markets.
Sunil’s appointment as CEO comes at a time when BIG FM is focusing on expanding its digital footprint, strengthening its content ecosystem, and deepening its connection with audiences across platforms. With his extensive experience in both traditional and digital media, Sunil is poised to steer BIG FM into a new era of innovation and industry leadership. His journey with the brand reflects not just professional excellence, but also a deep-rooted passion for storytelling, audience engagement, and driving purpose-led change in the broadcasting space.