Vishak Kumar Appointed CEO of Aditya Birla Lifestyle Brands Limited

Vishak Kumar has been appointed as the Chief Executive Officer of Aditya Birla Lifestyle Brands Limited, marking a significant leadership transition within the Aditya Birla Group’s consumer-facing businesses.

With over two decades of experience and nearly nine years as CEO of Aditya Birla Fashion and Retail Ltd., Vishak has been a key architect of the group’s retail transformation. His leadership has helped build some of India’s most recognizable fashion brands, while driving scale, innovation, and profitability across diverse business units.

Previously, he led Aditya Birla Retail Limited as CEO, where he strengthened operations and laid the foundation for strategic growth in the competitive food and grocery segment. His deep sectoral knowledge and people-centric approach have been central to creating agile and future-ready organizations.

An alumnus of IIM Bangalore and a Computer Science graduate from BIT Mesra, Vishak combines strong strategic insight with operational excellence. In his new role, he is expected to shape the vision and trajectory of Aditya Birla Lifestyle Brands as it explores new avenues in the evolving lifestyle and retail ecosystem.

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