Priyank Khandal has recently joined Centricity WealthTech, a rising wealth-tech startup founded by Manu Awasthy, as VP – Head of Marketing. With over 16 years of experience in marketing, brand management, and communications and his expertise in managing large scale national campaigns, along with his ability to lead large-scale events, positions him as a valuable addition to the team at Centricity.
Prior to joining Centricity, Priyank spent 7 years at IIFL Finance, where he played a pivotal role in shaping the brand’s marketing communications. As the AVP – Marketing Communications, he oversaw ATL and BTL activities across 3500+ branches nationwide. His leadership extended to overseeing brand communication, out-of-home (OOH), retail branding, and organizing large domestic and international events, making him a key player in IIFL’s success.
Before his tenure at IIFL Finance, Priyank acquired his skills in advertising & media communication at advertising agencies like DDB Mudra Group & Interspace Communications, where he worked with renowned brands like TATA Motors, TATA Housing, IDBI Federal, Standard Chartered, Arvind Retail, Volkswagen & Future Group to name a few. As Senior Account Manager, he was instrumental in managing on-ground activations, rural marketing campaigns, and various business development initiatives for prominent clients. His experience with these projects laid the foundation for his later success in marketing strategy and campaign execution.
With a proven track record across multiple industries, Priyank’s transition to Centricity WealthTech marks an exciting new chapter in his career. He is expected to lead the company’s marketing and experiential efforts, leveraging his broad experience from previous roles to drive growth and innovation for Centricity. As Centricity continues to expand in the wealth-tech space, Priyank’s leadership and vision will be critical in shaping the future of its marketing initiatives.