Siddharth Sharma has been elevated at Bharti Airtel as CEO – Connected Homes and Chief Marketing Officer, effective April 1, 2025. This move is part of the company’s internal restructuring aimed at strengthening its leadership in the broadband and home solutions segment.
A seasoned telecom and media industry executive with over two decades of experience, Siddharth previously led Bharti Airtel’s Direct-to-Home (DTH) business as CEO. Having first joined the company in 2005, he has held several leadership roles, including Senior Vice President of Marketing & Head of Postpaid Business. He was seconded to Singtel Singapore in 2016, where he spearheaded mobile marketing and analytics for three years, leveraging data-driven strategies to enhance customer engagement.
In June 2019, Siddharth returned to Bharti Airtel as CEO for the Kolkata, West Bengal, and Odisha circles, driving business growth and strengthening the company’s presence in these key regions. Before his tenure at Airtel, he gained experience at BPL Mobile and Jet Airways, further broadening his expertise in customer-centric industries.
An alumnus of UCLA Anderson School of Management, Siddharth’s appointment aligns with Bharti Airtel’s strategic vision to enhance its connected home offerings and marketing initiatives. His leadership is expected to play a crucial role in driving the company’s next phase of growth, particularly in the fast-evolving broadband and home entertainment markets.