Surabhi Kanjilal has been appointed as the Chief Marketing Officer at Zurich Kotak General Insurance, where she will play a key role in shaping the company’s marketing and customer strategy in India. With vast experience in marketing, brand building, and customer engagement, she is expected to bring valuable insights to drive the company’s growth and strengthen its presence in the insurance sector. Before joining Zurich Kotak General Insurance, Surabhi Kanjilal served as Head – Marketing & Retail PMO at Reliance General Insurance, where she contributed significantly for over six years. With a career spanning more than 16 years, she has held leadership roles at Reliance Health, Ola TFS, Apollo Munich Health Insurance, and Mullen Lintas. Her expertise in corporate communications, growth strategy, and customer experience has helped organizations enhance their market positioning.
In her new role, Surabhi Kanjilal will lead marketing, public relations, and digital initiatives for Zurich Kotak General Insurance. Her primary focus will be on strengthening the company’s brand presence, driving innovative marketing strategies, and enhancing customer-centric solutions to improve engagement and business impact. The appointment comes at a crucial time as Zurich Kotak General Insurance continues its expansion. The company has been actively adopting technology-driven solutions to streamline services and improve customer experiences. With her strategic vision, Surabhi Kanjilal is expected to accelerate these initiatives and introduce fresh approaches to marketing and brand building.
Zurich Kotak General Insurance is a joint venture between Zurich Insurance Company Limited and Kotak Mahindra Bank. Established in 2015, the company has rapidly expanded its presence in India, offering a diverse range of non-life insurance products, including motor, health, home, and commercial insurance. It is among the fastest-growing non-life insurance providers in the country.
As the company continues to invest in digital transformation, it has been leveraging advanced technology and data-driven insights to enhance customer interactions. Zurich Kotak General Insurance’s commitment to innovation aligns well with Surabhi Kanjilal’s expertise in driving marketing excellence, making her a strong fit for this role.
Surabhi Kanjilal’s appointment signals a new phase of growth for Zurich Kotak General Insurance. With her extensive experience and leadership skills, she is expected to play a key role in strengthening the company’s market position, driving brand recognition, and ensuring long-term success.