Tribes Communication has named Himanka Das as its new Chief Strategy Officer, tasked with leading the company’s strategic vision and driving its ambitious expansion goals. With over two decades of experience in media and marketing communication, Himanka is set to enhance Tribes Communication’s growth and innovation.
Himanka Das, who most recently served as Country Director at Infomo, brings a wealth of expertise from his previous roles, including leadership positions at Dentsu International, Vizeum India, and Carat India. His extensive background spans working with over 250 brands and managing significant investment portfolios, showcasing his strong strategic orientation and ability to drive business outcomes.
In his academic pursuits, Himanka earned a postgraduate qualification in Data Science from the International Institute of Information Technology (IIIT), Bangalore, and holds a Master’s degree in International Marketing and Mass Communication Studies from the University of Pune. This blend of academic knowledge and practical experience equips him to navigate the evolving landscape of marketing and media.
As Chief Strategy Officer, Himanka will oversee the development and implementation of Tribes Communication’s strategic initiatives, working closely with the executive team to identify new growth opportunities and enhance operational efficiencies. His leadership is expected to play a pivotal role in shaping the future of the company, driving growth, and delivering outstanding results for their clients.
Under Himanka’s leadership, Tribes Communication aims to continue its transformation from an out-of-home (OOH) solutions provider into a comprehensive marketing powerhouse. The company has made significant strides in leveraging disruptive technologies such as AI, CRM data, and analytics, adapting to the continuously evolving consumer behavior. Himanka’s appointment aligns with Tribes Communication’s commitment to innovation and excellence, ensuring it remains at the forefront of the marketing industry.
Himanka’s strategic acumen and industry knowledge are anticipated to bring significant value to Tribes Communication, as the company continues to innovate and deliver exceptional service to its clients. His collaborative approach and ability to build strategic connections will help the company engage and assist consumers effectively, ensuring a successful purchase journey.