Aprajit Kathuria joins Atomberg as Head of Ecommerce

Aprajit Kathuria has joined Atomberg Technologies as the Head of Ecommerce, bringing with him over 12 years of experience in sales, marketing, and digital growth. With a strong background in performance marketing, D2C strategy, and e-commerce scaling, Aprajit is set to drive Atomberg’s online business expansion and strengthen its position in the competitive digital marketplace.

Before joining Atomberg, Aprajit was the Co-Founder and Chief Marketing Officer at Solethreads, where he played a key role in building the brand from the ground up. He successfully led the company’s D2C business, performance marketing, and omnichannel expansion, establishing Solethreads as a well-funded startup backed by leading consumer VCs. His earlier experience at Hindustan Unilever and Marico further honed his expertise in e-commerce sales, digital-first brand building, and data-driven marketing strategies.

A graduate of Symbiosis Institute of Management Studies with an MBA in Marketing and a background in Computer Science from the Army Institute of Technology, Aprajit combines technical knowledge with strategic business acumen. His ability to develop innovative go-to-market strategies, optimize digital performance, and drive customer engagement has consistently led to sustainable growth for the brands he has worked with.

At Atomberg, Aprajit will lead efforts to enhance the company’s e-commerce presence, scale online sales, and implement customer-centric digital strategies. His leadership will be instrumental in driving Atomberg’s next phase of digital transformation and business growth.

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