Mohini Varma joins as Executive Vice President – Planning at DDB Mudra Group

Mohini Varma has joined DDB Mudra Group as Executive Vice President – Planning, marking a significant addition to the agency’s strategic leadership. With more than two decades of diverse experience in journalism and brand strategy, Mohini brings a unique combination of narrative intuition and analytical precision to the role.

A firm believer in creating culture beyond the brief, Mohini has led strategy for some of the most influential campaigns across India. She has held leadership roles at Toaster, Havas India, FCB India, and Mindshare, working with brands across categories including tech, media, health, and FMCG. Her ability to craft emotionally resonant brand stories that drive real change has made her a standout voice in the industry.

Mohini’s prior stint at DDB Mudra Group as Director, Brand Communications gives her a rich understanding of the organization’s philosophy and vision. From leading integrated campaigns to building purpose-led strategies, her work reflects a deep focus on insight-driven creativity that transforms both brands and consumer behavior.

With this appointment, DDB Mudra Group reinforces its planning leadership with a future-ready perspective anchored in deep human truths, innovation, and storytelling. Mohini’s return signifies a powerful convergence of legacy and reinvention, poised to elevate the agency’s strategic offering further.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular

More like this
Related

Ashna Nandrajog joins as Senior Vice President – Business at DDB Mudra Group

Ashna Nandrajog has joined DDB Mudra Group as Senior...

Sohini Rajola Appointed Executive Director – Growth at National Payments Corporation of India

Sohini Rajola has been appointed as the Executive Director...

Pramod Mundra joins as President & CIO at Havells India Ltd

Pramod Mundra has taken on the role of President...

Sandeep Karwa Takes Charge as Country Head for Taiwan at Coupang

Sandeep Karwa has joined Coupang as the Country Head...