Neha Mishra has joined Razorpay as the Head of Brand Experiences & Events Marketing. With over two decades of experience in luxury, lifestyle, entertainment, and sports marketing, she brings extensive expertise in brand storytelling, consumer engagement, and omnichannel marketing. In her new role, she will lead Razorpay’s experiential and brand marketing strategy, further strengthening its position as a leading fintech innovator.
Before joining Razorpay, Neha held key leadership roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG. She played a pivotal role in shaping high-impact brand strategies, leading experiential marketing, and executing award-winning brand experiences. Her collaborations span across global brands such as Louis Vuitton, Mercedes-Benz, Diageo, Harley-Davidson, and Arsenal FC, where she successfully enhanced their brand presence in the Indian market.
Neha has also spearheaded large-scale consumer activations, experiential IPs, luxury partnerships, and brand transformation initiatives. Her ability to create immersive brand experiences has been instrumental in driving audience engagement and long-term brand loyalty. At Razorpay, she aims to leverage this expertise to craft compelling brand narratives that resonate across industries and consumers alike.
Speaking about her new role, Neha Mishra said, “Marketing today is about crafting immersive brand stories that create lasting impact. Razorpay is at the forefront of fintech innovation, and I am excited to bring my experience in experiential marketing to build a powerful brand narrative.” With her proven track record in experiential and brand marketing, Neha’s leadership at Razorpay is expected to bring fresh perspectives and dynamic strategies to the company’s growing influence in the fintech space.