Nisha Samson has been appointed as the Head of Branded Content (Marketing) at Outlook Publishing (India) Pvt. Ltd. With decades of experience in media and content marketing, Nisha brings a wealth of expertise from her previous roles at Condé Nast India, The K(Now): AI & Algorithms, and Glutaweis. In her new role at Outlook, she will lead strategic content marketing initiatives across multiple verticals, focusing on developing immersive and impactful narratives that drive brand engagement and business growth.
At Outlook Publishing, Nisha is also spearheading Outlook Luxe, the brand’s luxury vertical, where she is tasked with curating premium storytelling and on-ground events to elevate the brand’s presence. Furthermore, she will oversee an innovative AI-led initiative in collaboration with Outlook Business, aiming to redefine brand engagement through advanced technology and intelligent storytelling. Nisha’s expertise in content strategy, monetization, and business development positions her as a key player in shaping the future of branded content at Outlook.
With a career marked by her pivotal role in launching and managing Native Advertising at Condé Nast India, Nisha is poised to make significant contributions to the Outlook Group’s continued growth and success. Her ability to blend creativity with commercial acumen will prove invaluable as she leads the development of future-ready content ecosystems and drives measurable ROI for leading brands.