Pulkit Mathur has been elevated to the role of Head of Product and Growth Marketing at Spotify India. With nearly two decades of experience across marketing, product strategy, and brand development, Pulkit brings with him a proven track record of delivering high-impact campaigns and innovative growth solutions. His elevation marks a significant milestone in his journey with Spotify, where he has already contributed to transformative marketing strategies since 2021.
Prior to his time at Spotify, Pulkit held key roles at Tata Sky, Hero MotoCorp, and Unilever. At Tata Sky, he played a pivotal role in national ATL campaigns and brand building initiatives, including the purpose-led ‘Khidki’ campaign and regional campaigns like ‘Taur Vakhri’ that drove substantial market share gains. His work in co-branded campaigns with broadcasters and innovative media planning strategies underscored his ability to fuse creativity with business impact.
At Hero MotoCorp, Pulkit led testing and approval processes for multi-sourced components, while contributing to cost optimization initiatives through major cross-functional projects. His foundational experience at Unilever as a management intern saw him working on global roll-out plans and social impact campaigns for the RIN brand. These stints across diverse sectors helped him develop a strong foundation in insights-driven strategy and integrated marketing communication.
In his current role, Pulkit will spearhead product marketing and growth initiatives for the India market at Spotify, the world’s largest audio streaming platform. His strategic acumen, honed through years of impactful leadership, is expected to further strengthen Spotify’s positioning and growth in a highly competitive and dynamic digital media environment.
Pulkit’s elevation reflects not just his contribution to Spotify’s growth in India but also his enduring commitment to driving innovation, engagement, and business results through purpose-led, insight-rich marketing strategies.