Riz S has joined Bajaj Foods Limited as Co-Founder, marking a significant new chapter in his entrepreneurial journey within the health and wellness industry. In this new role, he is steering the launch of a range of savory, wholesome snacks aimed at promoting clean eating and functional nutrition for a stronger, more energized lifestyle.
A pioneer in India’s fitness and nutraceutical space, Riz brings over 15 years of expertise in building and scaling health and fitness ventures. He is the visionary force behind several successful brands including BIGFLEX, PHARMGRADE Micronutrients, SUPER Gym, YFC – Your Fitness Club, RITZ Gym, and the Live Fit Stores. His track record showcases a deep commitment to quality, innovation, and performance-driven products that cater to athletes, fitness enthusiasts, and everyday consumers alike.
Riz continues to lead as CEO of True Pharm Labs and Managing Director of LiveFit Nutrition and Fitness, where he has built a reputation for delivering high-quality nutraceuticals that prioritize both science and sustainability. His role as Partner with cure.fit (Cult Fit) for acquisitions across Western India further reflects his influence in shaping the fitness landscape.
With Bajaj Foods, Riz is set to channel his expertise into the fast-growing healthy snacking sector. His mission is clear: to disrupt traditional snack markets by offering real, functional alternatives made with clean, energy-rich ingredients. Backed by his experience and passion for holistic health, this new venture aims to meet the evolving needs of health-conscious consumers.