Sameer Gupta appointed as Head – Credit Origination at JSW One Platforms

Sameer Gupta has been appointed as Head ~ Credit Origination at JSW One Platforms, a key step in reinforcing their commitment to providing their customers with seamless and flexible access to credit through a robust ecosystem.

Sameer brings with him over 16 years of rich and diverse experience across public sector banks, fintech players, NBFCs, and private sector institutions. Prior to joining JSW One Platforms, he served as National Head – Current Account Sales and National Head – Merchant Acquisition at IDFC FIRST Bank, where he led large-scale teams across the country and drove innovation in payments, working capital lending, trade finance, and CMS solutions. Under his leadership, the bank witnessed significant growth in merchant networks, with a strong focus on product differentiation and digital enablement for MSMEs.

In his earlier leadership roles at Clix Capital, Sameer held national mandates across Unsecured SME Lending, Cross-sell and Top-up Businesses, and Product Management, where he was instrumental in building resilient, profitable portfolios even through volatile market conditions. His strategic orientation and data-led approach helped him deliver scalable lending models, robust acquisition strategies, and cost-effective product rollouts.

At IDFC Bank (now IDFC FIRST Bank), he was part of the founding team that helped shape the SME and business banking vertical from scratch, setting up foundational processes and customer acquisition frameworks. Sameer began his banking journey with IDBI Bank, gaining hands-on experience in core banking functions, which laid the groundwork for his deep understanding of both asset and liability products.

An alumnus of FMS Udaipur, Sameer holds an MBA in Marketing and is a recipient of the prestigious Maharana Raj Singh Mewar Award for his exceptional performance in debates and public speaking—a testament to his persuasive communication and leadership skills.

At JSW One Platforms, Sameer will lead the Credit Origination vertical with a mandate to scale the platform’s credit offerings , and strengthen customer experience.

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