Square Insurance, a leading insurtech company, has appointed Krishna Kumar as the National Head – Prime Connect Vertical. He will drive premium insurance solutions, expand customer outreach, and build strategic partnerships to strengthen the company’s presence.
His appointment aligns with Square Insurance’s goal of scaling its Prime Connect Vertical, aiming for a 20-30% increase in high-value insurance policies over the next year. This initiative focuses on expanding distribution, deepening market penetration, and enhancing digital integrations to drive premium growth.
With over 18 years in insurance and financial services, Krishna Kumar brings expertise in scaling operations and leveraging technology for seamless customer engagement. He previously held leadership roles at Bajaj Allianz General Insurance, driving business expansion and distribution strategy.
Rakesh Kumar, Founder & MD, Square Insurance, said: “We are delighted to welcome Krishna Kumar. With India’s insurance sector growing at 10-12% CAGR and 75% of the population still underinsured, his leadership will strengthen Prime Connect and accelerate our growth.”
Krishna Kumar, National Head – Prime Connect Vertical, added: “With India’s insurance market projected to reach $200 billion by 2027, the demand for personalized, tech-driven solutions is rising. My focus will be on strengthening distribution, leveraging digital tools, and enhancing customer experience to bridge industry gaps.”
The Prime Connect Vertical caters to India’s growing need for premium and customized insurance, fostering long-term partnerships and optimizing offerings for high-net-worth individuals and businesses.
Backed by technology and a customer-first approach, Square Insurance continues to reinforce its leadership in India’s evolving insurance space.
About Square Insurance – Founded by Rakesh Kumar, Square Insurance is a Rajasthan-based insurtech startup bridging the gap between customer needs and tailored insurance solutions, with a strong focus on rural India. Since 2017, it has partnered with 53+ insurers to offer competitive premiums and personalized coverage. The company has raised $3 million in equity funding from BizDateUp, Negen Capital, and angel investors, along with $1 million (₹8.3 crore) from Recur Club to expand its rural presence. Square Insurance is also investing in micro-insurance and forging partnerships with fintech and e-commerce players to enhance insurance access in underserved markets. For more information, visit: squareinsurance.in