Rediffusion has appointed Tarun Chaudhary as Executive Vice President and Head of North India operations. With over 25 years of experience in advertising, sports marketing, consumer tech, digital media, and event management, Chaudhary brings a wealth of expertise to the role. Based in Gurgaon, he will oversee the Delhi and Chandigarh offices of Rediffusion.
Chaudhary began his career at Rediffusion in Bangalore in 1998, followed by a stint in Delhi. He has since worked with leading ad agencies such as Mudra, JWT, and DaikoFHO. Throughout his career, he has managed major brands including Nestle, Godfrey Phillips, PNB Housing Finance, Kenstar, Electrolux, Mitsubishi Motors, Philips, BPL, McDowell’s, Hain Celestial, Central Park, and Krisumi.
In 2007, Chaudhary pursued a Master in Sport Administration from AISTS Switzerland. He then set up the sports marketing division at Dentsu in 2008, creating the successful mass fantasy gaming portal Indian Fantasy League. In 2011, he established the sports marketing and events division at Innocean and led Hyundai’s sponsorship of the 2011 Cricket World Cup. He also set up FC Barcelona’s India project and served as the CEO of Indian Aces in the International Premier Tennis League (IPTL).
Sandeep Goyal, Chairman of Rediffusion, expressed confidence in Chaudhary’s capabilities, highlighting their previous collaboration. Chaudhary will partner with Adrian Mendonza, the newly appointed Head of Creative at Rediffusion’s Gurgaon office, to lead the North operations.