Aakash Educational Services has announced the appointment of Allan Saugat as Associate Vice President – Marketing Communications (MARCOMM). Saugat brings with him a wealth of experience, having previously served as AVP at Dentsu Creative.
In his new role at Aakash Educational Services, Saugat will lead the company’s marketing communications strategy, leveraging his extensive background in account management, advertising, and digital marketing.
Before joining Aakash, Saugat worked at Dentsu Creative as AVP from 2022 to 2024. His previous experience includes roles as ATL Head at Infinity Advertising Services (2019-2022), Business Head at Vermillion Communication (2017-2019), and Business Head at Rediffusion Y&R (2015-2017). He also served as Client Service Director at J. Walter Thompson Worldwide (2010-2015) and as Senior Brand Manager at Lintas (2005-2010).
With over 19 years in the industry, Saugat’s expertise spans account management, growth strategies, external PR, industry relationships, P&L management, mentorship, business development, media planning, and marketing communications. His appointment is expected to drive Aakash Educational Services’ marketing initiatives and strengthen its brand presence in the educational sector.