Dentsu Creative India has appointed Abhijat Bharadwaj as the chief creative officer of Dentsu Creative Isobar. Bharadwaj brings with him 17 years of experience in the advertising industry, having previously led campaigns for major brands such as Star Sports, Swiggy, AM/NS, Mercedes-Benz, and Godrej. Notable campaigns under his belt include ‘Netflix for All,’ Bhuvan Bam’s Pizza Hut campaign, and ‘Yeh Diwali Football Wali’ for the Indian Super League.
In his new role, Bharadwaj will co-report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar. His responsibilities will involve collaborating with the leadership team to advance the agency’s creative vision and agenda.
Amit Wadhwa expressed confidence in Bharadwaj’s appointment, stating, “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”
Bharadwaj’s extensive background and proven track record in the advertising field are expected to significantly contribute to the continued growth and innovation of Dentsu Creative Isobar.
