India’s leading fit-tech brand, FITPASS, has strengthened its senior leadership team with strategic appointments aimed at enhancing its marketing and growth capabilities. These changes are part of the company’s plan to increase market penetration and achieve a threefold growth by 2024-2025.
Abhinay Singh has been appointed as the Vice President of Growth at FITPASS. With ten years of leadership experience, Singh has previously led marketing and growth at Redcliffe Labs and Thyrocare Technologies. His expertise in business scaling, growth acceleration, and process optimization is expected to drive FITPASS’s ambitious growth plans.
Neeraj Kumar joins FITPASS as the Assistant Vice President (AVP) of Digital Marketing. Kumar brings 13 years of experience in digital strategy and marketing, having held roles at Redcliffe Diagnostic and Healthians. Known for implementing campaigns that increase digital adoption and brand visibility, his expertise in data-driven decision-making, strategic planning, and multi-channel marketing will support FITPASS’s growth objectives.
Shaleen D’souza has been appointed as the AVP of Brand and Communication. With a decade of experience in branding and marketing, she has worked with agencies such as Vector Brand Solutions and Mirum. D’souza has managed marketing for prominent brands like TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, and Tata Housing. Her skills in communications and brand development are expected to enhance FITPASS’s internal and external communications and support brand growth.
These new appointments are set to bolster FITPASS’s leadership team, driving the company towards achieving its ambitious growth targets and reinforcing its position as a market leader in the fitness technology industry.