KRBL Limited, renowned for its flagship India Gate Basmati Rice, has strengthened its leadership team with the appointment of two key executives. Prabhakar Jha has been appointed as General Manager of Sales & Distribution, while Kamal Kant Kanaujia takes on the role of Deputy General Manager in the marketing team.
Prabhakar Jha brings with him 16 years of experience from Reckitt Benckiser, Abbott, and Emami. He will lead KRBL’s sales and distribution efforts across East and West India, including Nepal. Jha’s expertise includes sales operations, trade and customer marketing, GTM initiatives, distribution and channel management, promotions and launches, people management, strategic planning, business analysis, and budgeting. Ayush Gupta, Business Head of Domestic Sales at KRBL, highlighted the significance of these appointments, emphasizing that experienced professionals from the FMCG sector bring not just knowledge but a vision for transformative growth.
Kamal Kant Kanaujia, with over 17 years of FMCG marketing experience from Reliance Consumer Products Ltd. and Adani Wilmar Ltd., joins KRBL’s marketing team. His deep understanding of brand marketing across diverse food categories such as rice, edible oils, and spices positions him perfectly to drive innovative marketing strategies. Kanaujia’s appointment is expected to support India Gate in maintaining its industry leadership.
These strategic appointments underscore KRBL’s commitment to strengthening its market position and driving innovation within the food industry. Both Jha and Kanaujia bring expertise that will augment the company’s capabilities and steer its vision towards pioneering advancements in the market. KRBL is optimistic about achieving robust growth through continued domestic market expansion and enhanced global exports.
With these new leaders, KRBL aims to continue delivering quality and innovation in every grain, reinforcing its reputation in the rice industry and beyond. The company looks forward to leveraging their extensive experience to drive growth and excellence, ensuring a successful journey ahead for KRBL and its flagship brand, India Gate.