Madison World has announced the appointment of Rohin Desai as Chief Client Officer – Media Buying. This marks his return to the company, following his previous role as Vice President – Media Buying from 2013 to 2016.
Desai rejoins Madison World after serving as Head of Revenue & Sales Strategy at Enterr 10 Television. Between 2022 and 2024, he worked with Bharat Media & Entertainment Group, and prior to that, he held various leadership positions at Mindshare India from 2016 to 2022, where he was Partner – Exchange at Team ABG from 2010 to 2013. His career also includes significant roles at ICICI Prudential Life Insurance, Lintas Media Group, Wavemaker India, The Media Edge, and Godrej.
With a career spanning over two decades, Desai brings extensive experience in media planning, advertising, and trading. He has developed expertise in managing investments, revenue management, and marketing communications across various sectors, including FMCG, Telecom, E-commerce, BFSI, Auto, and Retail.