BEI Confluence, a leading independent 360 agency in India, has announced the appointment of Manish Bhatnagar as the Director of Digital Services. With 19 years of extensive experience in digital marketing, Bhatnagar will lead BEI Confluence’s digital initiatives, driving the agency’s growth in the rapidly evolving digital landscape.
Before joining BEI Confluence, Bhatnagar served as the Head of Digital Marketing at Digitalthinkhub, a prominent digital-first agency in Gurugram, for five years. Bhatnagar’s career includes significant experience at Percept Ltd, Times Group, Hindustan Times (HT), and the Confederation of Indian Industry (CII), where he consistently developed and executed ROI-driven digital marketing campaigns. His expertise in these roles has equipped him with the skills needed to meet and exceed client expectations through innovative digital solutions.
At BEI Confluence, Bhatnagar will lead the digital team and oversee the agency’s digital initiatives for high-profile brands such as Biryani by Kilo, Kajaria Kerovit, Insecticides (India) Ltd, JK Group, and Modi Group’s flagship brands.
The CMD of BEI Confluence, Tapas Gupta, emphasized that Bhatnagar’s appointment aligns with the agency’s vision of transforming into one of India’s foremost Talent & Technology-based 360 marketing communications agencies. His extensive experience is expected to play a crucial role in driving the agency’s digital-first approach.
Abhishek Gupta, Joint MD of BEI Confluence, added that Bhatnagar’s expertise in digital marketing will help the agency’s clients achieve greater brand salience and ROI-driven results. He is confident that Bhatnagar’s leadership will elevate BEI Confluence’s digital initiatives to the next level.
Bhatnagar expressed his excitement about joining BEI Confluence, seeing it as an opportunity to contribute to a forward-thinking organization. He looks forward to leveraging his experience to drive innovative campaigns and deliver outstanding results for the agency’s clients.