Neha Mavani has recently taken on the role of Executive Vice President at Aptech, bringing her extensive experience in marketing and brand management to the forefront. Known for her innovative approach and strategic acumen, Neha is set to lead Aptech’s marketing initiatives with a fresh perspective.
Prior to joining Aptech, Neha served as Director of Marketing Communications at ZEE5, where she played a pivotal role in driving significant revenue growth and subscriber acquisition. Her career also includes leadership roles at Disney Star as Category Head of Marketing and as a Manager at Sony Pictures Networks India. She began her career as Senior Manager of Brand Communication at Dainik Bhaskar Group.Neha’s skills in digital marketing, brand management, and consumer engagement are complemented by her commitment to continuous learning and leveraging data insights to optimize marketing performance.
In her new role, Neha aims to implement data-driven marketing strategies that will elevate Aptech’s brand presence and drive consumer engagement. Her expertise in navigating diverse media platforms, from OTT to print, makes her a valuable addition to the Aptech leadership team.