Nordgreen, the renowned Danish watch brand, has named former Miss Universe Harnaaz Sandhu as its new brand ambassador. This strategic partnership aims to connect with India’s aspirational spirit and reinforce Nordgreen’s values of elegance, responsibility, and timeless beauty.
Nordgreen’s collection of watches symbolizes the brand’s commitment to high-quality craftsmanship and sustainability. Harnaaz Sandhu, whose journey from Punjab to winning the Miss Universe title in 2021, embodies the brand’s ethos, inspiring millions to pursue their dreams with passion and resilience.
Sana Khan, co-founder of Riveram India Pvt. Ltd., the exclusive distributor for Nordgreen in India, expressed her excitement about the collaboration. “We are thrilled to welcome Harnaaz Sandhu, whose achievements have made our country proud. Her story aligns perfectly with our brand’s values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness.”
Harnaaz Sandhu shared her enthusiasm for the partnership, saying, “I am delighted to join forces with Nordgreen, a brand that harmoniously blends Scandinavian elegance with a commitment to sustainability and responsibility. Their focus on quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to lead a mindful lifestyle, where every moment is valued, and every choice makes a difference.”
Rishu Bartaria, Head of Talent, also commented on the partnership, highlighting the alignment between Nordgreen’s dedication to elegance and craftsmanship and Harnaaz’s values. “We are excited about this collaboration, which celebrates sophistication and style. We look forward to creating memorable moments together.”
Nordgreen is dedicated to making meaningful connections and positively impacting the world. Harnaaz Sandhu, known for her advocacy of social causes and environmental responsibility, embodies these values, encouraging Indians to appreciate every moment and contribute to making a difference.
With watches starting from INR 15,000, Nordgreen’s range is available on e-commerce platforms like Myntra, Tata Luxury, and Ajio Lux. For more information, visit Nordgreen’s official website at www.nordgreen.co.in or follow their journey on social media.