Rediffusion has appointed Pankaj Arora as the agency’s Executive Vice President and Head of West. Based in Mumbai, Pankaj will also oversee Ahmedabad-based businesses.
With over 30 years in the corporate world, Pankaj specializes in CSR communications. His experience includes working with top organizations like Hero MotoCorp, Hyundai Motor India Foundation, Escorts, Eicher Motors, SP Group, Bharat Forge, and Godrej. He has enhanced their social equity credentials, developed CSR brand architecture and strategy, led impactful communication initiatives, and designed and executed social programs. These efforts not only improved the companies’ reputation but also helped them adapt to changing societal trends.
Pankaj has worked for Grey WorldWide (India and Sri Lanka), Publicis, Lowe Lintas, Contract & Triton. He has handled clients such as Unilevers, P&G, GlaxoSmithKline, and British American Tobacco Brands. Noteworthy Indian brands he has worked on include AquaGuard/Eureka Forbes, Paras (Moov, Set Wet, Ring Guard), the launch of Adani Wilmar Fortune edible oil and pulses, and Force Motors.
Rediffusion’s Mumbai operations are divided into three units led by Alvin Ferrao, Pushkaar Kshirsagar, and Vritti Handa Dey. Pankaj Arora will oversee all three units.
Dr. Sandeep Goyal, Chairman of Rediffusion, says, “Pankaj is a very different advertising professional – he has spent over a decade catalyzing change in the SDG and Sustainability space. His experience of brands has been enhanced by this softer dimension of corporate communication. We welcome him to Rediffusion.”
Pankaj Arora responds, “Rediffusion is an iconic ad agency. Working for an agency once helmed by Diwan Arun Nanda and Mohd Khan is truly an honor. I hope to emulate their high standards and take the agency to greater heights.”