Roshni Das, who previously served as Intel’s regional Chief Marketing Officer and General Manager for Asia Pacific and Japan, has been promoted to the role of Vice President of Global Marketing. In addition to her new global responsibilities, Das continues to oversee marketing efforts in the India region.
In her expanded role, Das will lead the Global Marketing Innovation function, focusing on designing customer-centric experiences worldwide and testing innovations across diverse markets. She expressed enthusiasm for this opportunity, stating, “Designing global experiences that prioritize customer needs and driving innovation across growth markets is incredibly exciting.”
Das first joined Intel India in 2005 and has since held various leadership positions, including overseeing marketing strategies across more than 12 markets in the Asia Pacific Japan region, spanning India, Southeast Asia, New Zealand, Korea, Japan, and Taiwan. Her responsibilities have included strengthening Intel’s corporate brand narrative through global and local storytelling and enhancing product preference across Intel’s range of client and data-centric technologies.
Prior to her tenure at Intel, Das held roles in Corporate Sales and Product Management at Standard Chartered Bank, where she managed a portfolio of credit card and financial products. She also gained experience in Account Management for leading consumer brands at Lowe Lintas (Inter Public Group).