Tute Consult promoted Shweta Mehrotra to the role of Vice President. Mehrotra, who joined Tute Consult in 2020, has played a pivotal role in spearheading Strategy and Operations nationally over the past four years.
In her tenure, Mehrotra has been instrumental in securing brand partnerships and crafting integrated communications strategies across various sectors, including technology, luxury, lifestyle, hospitality, beauty, wellness, F&B, corporate, fintech, and retail. She has successfully managed a team of over 20 members across the Mumbai and Delhi offices, demonstrating her leadership and strategic prowess.
With over 22 years of experience in communications, Mehrotra has a diverse background spanning industries such as fashion, beauty, FMCG, aviation, technology, real estate, e-commerce, hospitality, F&B, media, entertainment, and telecom. Prior to joining Tute Consult, she held key positions at agencies including Good Relations India, Lintas Live, Avian Media, and MSLGroup, contributing to award-winning campaigns. She has also consulted for renowned companies like Ogilvy and Davidson PR.
Komal Lath, Founder of Tute Consult, expressed her confidence in Mehrotra’s capabilities, stating, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!”
Reflecting on her promotion, Mehrotra said, “I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later, I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions, and under Komal’s leadership, we have been able to push the envelope, challenge ourselves, and do the unthinkable. It’s been a fulfilling journey, only onward and upward.”