Surendra Sharma: Reforming B2B Travel Sales Strategies across Africa

Surendra Sharma stands as a trailblazing leader in the travel and tourism industry, with an illustrious career spanning nearly 30 years. Currently leading as the Head of Sales – Africa and Airlines Sales in India at Top Travel Trip, Sharma has consistently demonstrated innovative and strategic sales acumen, emerging as a vital contributor to the growth of the B2B travel business across Africa and India.

Since joining Top Travel Trip in 2022, Surendra has played a pivotal role in structuring and streamlining the organization’s international sales and business development processes. Under his leadership, the company has achieved significant growth, enhanced business relationships, and reinforced its market presence. Surendra’s meticulous planning and ability to adapt to challenges have positioned him as a dynamic business strategist, driving sustainable outcomes in the competitive travel industry.

Before his tenure at Top Travel Trip, Surendra honed his expertise at several prestigious organizations in the travel sector, including Riya Travel, Oman Air, Jet Airways, and Damania Airways. At Riya Travel, he managed a high-performing sales team of over 50 professionals across 20+ offices. He was instrumental in driving business development initiatives in North India, focusing on channel sales and relationship management.

His remarkable stint at Oman Air further solidified his reputation as a forward-thinking leader. Serving as both Area Manager and District Sales Manager, Surendra successfully launched new routes, managed market expansions, and implemented revenue-boosting strategies. His focus on operational efficiency and customer relationship management (CRM) ensured consistent revenue growth while enhancing the brand’s visibility in competitive markets.

Throughout his career, Surendra has been recognized not just for achieving impressive numbers but also for his ability to mentor and empower teams. By implementing advanced CRM systems and fostering a sales culture grounded in collaboration, innovation, and excellence, he has built resilient teams capable of delivering high-growth outcomes. His leadership philosophy emphasizes leveraging technology and analytics to refine sales strategies and improve client engagement.

Surendra’s contributions have also been shaped by his early accomplishments, such as being a recipient of the prestigious President’s Scout Award, an honor that reflects his leadership and dedication to excellence from a young age. This milestone underscores his ability to combine analytical thinking with a strong sense of purpose, traits that continue to define his success in the ever-evolving travel industry.

Surendra Sharma’s journey is a testament to his expertise in business development, customer relationship management, and visionary sales leadership. As he continues to drive Top Travel Trip to greater heights, his story inspires professionals across the travel and tourism sector, showcasing how strategic planning and a client-centric approach can redefine industry standards.

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