Tata Starbucks has announced the appointment of Mitali Maheshwari as the new head of product and marketing for India. Maheshwari brings over a decade of expertise in brand management and marketing to her new role, where she will spearhead product innovation and drive marketing initiatives for the brand.
Adrit Mishra, Chief Operating Officer of Tata Starbucks, welcomed Maheshwari to the team, stating, “As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali’s dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.”
Expressing her enthusiasm for the new role, Maheshwari shared, “As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth, while delivering the distinct Starbucks experience to consumers across the country.”
Maheshwari brings a wealth of knowledge and a proven track record in elevating brand presence and consumer engagement. Prior to joining Tata Starbucks, she served as the national brand marketing manager at Red Bull India. Her strategic insights and innovative approach are expected to ensure exceptional experiences for coffee enthusiasts across the country.
Tata Starbucks looks forward to leveraging Maheshwari’s expertise to further enhance their product and marketing strategies, ensuring the brand continues to grow and resonate with consumers across India.