Binita Shah has been elevated to the role of Director – Banking Business at Anand Rathi Insurance Brokers Ltd (ARIBL). With over two decades of deep-rooted experience in the insurance and financial services industry, Binita has grown steadily within the Anand Rathi Group since beginning her journey as a management trainee in 2004. Over the years, she has taken on increasing responsibilities across insurance, wealth management, sales, and operations. Her promotion reflects a legacy of consistent contribution and strategic impact within the organisation.
Binita has held key leadership positions across Anand Rathi Group companies, including Anand Rathi Wealth Limited, where she worked as AVP and Product Manager. Her professional experience spans business development, marketing, sales, claims, and operational functions, with a strong focus on both life and general insurance products. She has also played a crucial role in developing strategies and solutions for corporate and PSU clients, while managing large teams and clients with diverse goals.
At ARIBL, she has led several initiatives in client acquisition, profitability, and customized insurance solutions, leveraging her expertise in negotiation and customer-centric problem solving. Her unique approach lies in designing insurance proposals tailored to the specific needs of each client. Having worked across various verticals of the Anand Rathi Group, she brings holistic insight into financial services operations.
As Director, Binita Shah will continue to lead ARIBL’s banking vertical, focusing on business expansion, profitability, and strengthening strategic partnerships. Her long-standing association with the group and deep understanding of internal processes position her as a key driver in ARIBL’s future growth.