Two Brothers Organic Farm, a prominent direct-to-consumer brand specializing in organic groceries, recently concluded its Series A funding round, securing a substantial investment of Rs 58.25 crore. This funding round was spearheaded by Rainmatter, the investment arm of Zerodha, which contributed Rs 50 crore, with additional participation from investor Raju Chekuri.
Founded in 2019 by Satyajit Hange and Ajinkya Hange, Two Brothers Organic Farm has carved out a niche in the market with its diverse range of organic products. Their offerings include cultured ghee, herbal ghee, cold-pressed oils, native heirloom flours, natural sweeteners, immunity and wellness supplements, single-origin spices, and a variety of rice, pulses, legumes, and millets. The startup has rapidly grown its customer base, catering primarily to urban consumers across major cities like Delhi-NCR, Bengaluru, Hyderabad, and Mumbai, while also expanding its footprint in rural areas and Tier II to Tier IV cities.
Operating predominantly through online channels, Two Brothers Organic Farm generates a significant portion of its revenue from its own website (65%) and online marketplaces (15-20%). Offline sales contribute a smaller percentage to its overall revenue. The startup prides itself on its commitment to sustainability and community impact, working closely with over 2,000 farmers spread across 17 states in India, with a strong presence in Maharashtra, Karnataka, and Gujarat.
Looking forward, Two Brothers Organic Farm aims to leverage the latest funding to accelerate its business growth in both domestic and international markets, particularly in the US. The funds will also be instrumental in exploring new opportunities on the demand side, enhancing supply chain operations, and further expanding its product offerings. With ambitious revenue targets and a steadfast commitment to quality and sustainability, the startup is poised to make a significant impact in the organic food industry while supporting the livelihoods of thousands of farmers across India.
