Helena Kuylenstierna has been named the Director for H&M India, marking a significant move in her career within the renowned fashion retailer. With an impressive tenure at H&M spanning over two decades, Kuylenstierna brings a wealth of experience and expertise to this pivotal role, which she will undertake from the company’s head office in Bangalore.
Helena Kuylenstierna’s journey with H&M began in 2001, and throughout her career, she has taken on various influential positions. Most recently, she served as the Global Managing Director for Kidswear, where she played a crucial role in shaping the brand’s offerings for younger demographics. Her vast background includes key roles such as Assortment Manager and Division Head for Kids, as well as Global Purchasing Manager in Shanghai, underscoring her diverse skill set and global perspective.
In her new position, Helena Kuylenstierna is set to focus on enhancing H&M’s growth trajectory in the Indian market, which is known for its unique and diverse customer preferences. Her strategic vision emphasizes improving local customer relevance while maximizing opportunities for growth and profitability. Under her leadership, H&M India aims to continue democratizing fashion, providing customers with elevated collections that encourage self-expression.
With H&M‘s presence in 64 stores across 29 cities in India and a robust online platform, Helena Kuylenstierna’s leadership comes at a crucial time for the brand as it seeks to strengthen its foothold in this dynamic market. Her ambition and commitment to fostering local talent will play a vital role in shaping the future of H&M in India.
